Tara Davis is the National Marketing Director at Sorren. With more than 16 years of marketing experience, including 11 years in the accounting industry, Tara leads firmwide marketing strategy, focusing on brand growth, innovation, and alignment with Sorren’s strategic goals. She drives both national and regional campaigns from concept to execution, ensuring consistency across all digital platforms and marketing communications. Tara is passionate about storytelling, strategic planning, and fostering a collaborative, high-performing team. She’s especially focused on developing talent, building culture, and enhancing the firm’s presence in key markets. As Sorren continues to grow, Tara plays a critical role in elevating the brand and positioning the firm as a leader in the industry.

Based in Idaho, Tara is an explorer at heart. She enjoys discovering new places to camp with her family. She once backpacked through Europe, where Switzerland remains a favorite destination. Tara and her husband, Will, have known each other since ninth grade and now share life with their two young daughters.

Education:

• BA in Graphic Design with Minor in Marketing – San Diego State University

Professional Designations / Civic Associations: 

• Member, Association of Accounting Marketing 
• Leader, AAM Circle, Association of Accounting Marketing 
• Leader, BDO Alliance Marketing Roundtable