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June 25, 2025

Thinking of Selling Your Business? Here’s What You Need to Know

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Original article written by legacy firm, KDP Advisors (2022).

Selling your business is a monumental decision. Whether you’re ready to retire, pursue new ventures, or capitalize on your business’s value, the process requires careful planning and preparation. Selling a business is more than a financial transaction; it’s a personal one, too. Your hard work and dedication have built something remarkable, and transitioning that legacy deserves a thoughtful approach.

This guide will walk you through the key steps to prepare for a sale, maximize the value of your business, and ensure you’re ready for what comes next.


Are You Truly Ready to Sell?

The first step in selling your business is determining whether you’re ready to part ways. This involves both financial readiness and personal readiness.

Financial readiness requires an honest evaluation of the funds you’ll need for the next stage of your life. Can the sale price meet your financial goals, whether it’s supporting a new venture or funding your retirement? You’ll also want to evaluate if your business’s valuation aligns with these goals or if you should wait, allowing it to grow in value.

Personal readiness is equally important. Many business owners underestimate the emotional impact of stepping away. Your identity may be closely tied to your role in the company, and leaving can create a void. Consider what your plans are after the sale. Whether it’s travel, a hobby, or a new business, having a clear next step will make the transition easier.


Plan Ahead for a Smooth Sale

Selling a business isn’t an overnight process. The ideal timeline? Start planning 3–5 years in advance.

Why so long? Time lets you:

  • Increase business value: You can implement improvements to make your business more appealing to buyers.
  • Implement tax strategies: Early tax planning ensures maximum benefits.
  • Decouple your involvement: If your business relies heavily on you, buyers may perceive a higher risk. Reduce this dependency to appeal to a broader range of buyers.

Proper planning lays the foundation for a smoother, higher-value transaction.


Get Your Financials in Order

Accurate and organized financial records are essential to a successful sale. Buyers want to see a clear financial history and projections that inspire confidence in your business’s future.

  • Update Key Statements: Ensure your income statement, cash flow statement, and balance sheet are current and accurate. All records should adhere to GAAP standards and include adjustments for regulatory updates, such as ASC 606 (revenue recognition) and ASC 842 (lease accounting).
  • Prepare Projections: Financial forecasts help buyers visualize growth potential. Highlight opportunities for the business after the transition.
  • Corporate Documents: Gather key records like articles of incorporation, contracts, agreements, and tax returns. A well-organized collection makes the process efficient and builds buyer confidence.

Consider engaging a professional audit or review to validate your records and assure buyers of your business’s financial health.


Know the Value of Your Business

Understanding your business’s worth is a critical step. Work with a CPA or valuation expert to assess your company’s market value and identify areas to enhance it.

Key metrics often used in valuations include:

  • Revenue Metrics: Examples include monthly recurring revenue or historical revenue trends.
  • Profitability Metrics: Historical EBITDA or projections of future profits.
  • Customer Data: Metrics such as customer lifetime value, acquisition costs, and retention rates.

Industry reports and research can provide benchmarks, but the true value of your business is unique. An experienced advisor can assess both strategic and synergistic value, identifying what makes your business particularly appealing to specific buyers.


Maximize Your Company’s Value

Buyers are looking for businesses that are efficient, scalable, and adaptable. To increase your company’s value:

  1. Optimize Costs: Cut unnecessary expenses and eliminate low-margin products or services.
  2. Strengthen Your Team: Invest in talent and management to build an independent leadership structure.
  3. Streamline Processes: Document workflows, cross-train employees, and reduce reliance on key individuals (including yourself).
  4. Address Risks: Identify and resolve operational risks or single points of failure.
  5. Improve Sales: Focus on growth by building stronger customer relationships or expanding reach.

These efforts reduce buyer risk and make your business more attractive, increasing its sale value.


Don’t Forget Tax Planning

Tax considerations should be woven into your sales strategy from the start. The earlier you plan, the more flexibility you have in structuring the transaction to minimize tax liability.

Key tax considerations:

  • The structure of the transaction (e.g., stock sale vs. asset sale) can significantly impact taxes.
  • Plan for personal wealth transfer or estate considerations that align with the sale.
  • Work with a tax advisor to identify optimization strategies and evaluate different scenarios.

Proper tax planning ensures you maximize your net proceeds from the sale.


Work with Expert Advisors to Achieve Success

Every business sale is unique. Having the right team of advisors can make or break the transaction. Expert advisors will:

  • Guide you through market research and valuation.
  • Help structure your sale to maximize financial benefits.
  • Address legal and tax complexities to minimize risks.
  • Assist in preparing for buyer negotiations.

Their expertise ensures you avoid common pitfalls, maximize value, and achieve a seamless sale.


Start Preparing Today

Selling your business is one of the most significant financial decisions you’ll make. With careful preparation, thoughtful planning, and the right advisory team, you can maximize its value and pave the way for your next adventure.

Are you ready to take the next step? Contact any one of our offices today to schedule a consultation. Our expert advisors are here to guide you through every stage of the process—from valuation to closing the deal.

Original article written by legacy firm, KDP Advisors (2022)

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