RENO, Nev. — Sorren, a Top 50 national tax, accounting, and advisory firm, today announced the addition of Persing Professional Group (PPG) and Carefree Professional Practice Resources (CPPR), further expanding the firm’s footprint in Nevada and adding specialized expertise in key growth sectors.
PPG, based in Reno, provides tax, accounting, consulting, succession planning, cash flow management, and CFO advisory services to privately held businesses and their owners. The firm serves a diverse client base across healthcare, construction, and service-related industries.
CPPR, is a specialized tax and accounting firm serving dental practices and dental professionals. Through its focused industry approach, the firm has become a trusted advisor to dentists seeking guidance on the financial, tax, and operational challenges unique to their profession.
The addition of both firms enhances Sorren’s presence across Northern Nevada, complementing the firm’s existing offices in Reno and Carson City while adding new depth in healthcare, professional services, and entrepreneurial business advisory. Together, the firms bring established market relationships, specialized knowledge, and experienced professionals that strengthen Sorren’s ability to serve clients throughout the region and beyond.
As Sorren continues to grow nationwide, these additions reflect Sorren’s continued strategy of partnering with firms that align with its values, client service philosophy, and long-term vision. By bringing together local expertise and national resources, Sorren continues to broaden its capabilities while delivering industry-specific insight to businesses and individuals across the United States.
About Sorren
Sorren is a Top 50 national tax, accounting, and advisory firm focused on delivering integrated solutions through a combination of local relationships and national scale. With professionals across the United States and deep industry specialization in sectors including nonprofit, construction, healthcare, real estate, and government, Sorren provides clients with the expertise and resources needed to navigate an increasingly complex business environment.
Media Contact:
Tara Davis, National Marketing Director
pr@sorren.com
